← Glossary
Editing & Social
UGC
User-Generated Content — footage shot in a personal, handheld, "real person" style rather than polished-brand style. In ads and organic alike, UGC aesthetics often outperform gloss because they read as testimony, not marketing.
For agents: the client move-in reaction, the honest phone-shot market take, the unpolished walkthrough moment.
Why it matters for your listings
Buyers trust people over productions. Mixing UGC-style moments into a polished feed is the credibility layer money can’t fake.
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