← GlossaryEditing & SocialRelated terms
Captions / Subtitles
On-screen text of everything spoken. The majority of feed viewing happens muted — captions are not accessibility garnish, they’re the primary channel for your words.
Auto-captioning is built into CapCut/Instagram now; your job is fixing names, prices, and line breaks so key words land on their own line.
Why it matters for your listings
A muted viewer who can’t read your value prop scrolls on. Captions convert the silent majority.