ONE AI · YOUR ENTIRE CONTENT DEPARTMENT

Just tell
BOSS.

Ask it anything. Or hand it a listing link and walk away. BOSS plans the campaign, runs 52+ engines, and gives you back finished work — brand-locked, fair-housing filtered.

Ask BOSS

No card. Included on every paid tier — higher tiers just let it run more.

ONE AI, TWO WAYS TO USE IT

Ask it. Or tell it.

Same chat box, same BOSS. The only question is whether you want an answer or you want the work done.

Mode oneAskIt knows your account, your listings, your credits, and every lesson in both courses.“Why didn’t I get my welcome email?”
“What should I post for a stale listing?”
“How many credits does a reel cost?”
Mode twoTellGive it an outcome. It writes a costed plan, shows you before it spends, then runs the whole department.“Market 1420 Prestige like a $5M listing.”
“Turn this drone clip into three reels.”
“Build the calendar for next month.”
NOTHING SPENDS WITHOUT YOUR APPROVAL

It shows you the bill first.

Every run starts as a plan — each step, each engine, each credit cost, totalled before a single one is spent. Approve it, edit it, or cut a step you don’t want.

◆ PROPOSED PLAN · AWAITING APPROVAL
Full campaign — 1420 Prestige Ln
Read the property2 cr
Enhance 14 photos28 cr
📐Trace the aerial lot lines6 cr
🎬Cut three cinematic reels54 cr
🖼Assemble the Listing Kit18 cr
🌐Generate the listing website8 cr
Captions + 30-day calendar4 cr
Estimated total120 cr
ONE LINK IN. A CAMPAIGN OUT.

Not a tool you operate.
A department that runs.

InputAn MLS link, a photo, or a raw drone clip1420 Prestige Ln, Austin TXPaste it and say “market this like a $5M listing.”
BOSSReads the property, writes a costed plan, runs every engine
⚡ Read the property listing.fetch
✨ Enhance every photo REB enhance-pro
🎬 Cut three cinematic reels Kling 3.0 · Seedance
🌐 Build the listing website site.build
📐 Trace the aerial lot lines lot.trace
🖼 Assemble the Listing Kit GPT Image 2
✍ Captions + 30-day calendar fair-housing filtered
OutputA finished campaign, brand-locked
3 cinematic reels 16:9 + 9:16, scored & captioned
1 AI listing website live in seconds
14 enhanced photos MLS-ready
1 full Listing Kit flyer · social · story · postcard
Aerial lot linesBuyer guideSeller guide30-day calendar20 captions
THE DIRECTOR LAYER

You don’t write prompts.
You describe the outcome.

BOSS writes the cinematography brief, generates several versions, scores them on craft, keeps the best one, and finishes it at delivery resolution — the way a director, a critic and a colorist would. Every tier gets it.

01DirectorTurns “market this like a $5M listing” into a real cinematography brief — light, lens, motion, grade.
02GenerateRuns several variants across the best engine for the job, not one guess.
03CriticScores each on composition, light, motion and brand fit — and tells you why the winner won.
04FinisherUpscales the keeper to delivery resolution and applies your brand grade.
GUARDRAILS

It can’t ship you something you can’t use.

Compliance21 fair-housing rulesEvery generated line is checked before it reaches you — and rewritten to describe the property, never the buyer.
BrandBrand-locked by defaultYour logo, colours, headshot and contact are baked into every asset. Nothing ships off-brand.
BudgetCosted before it spendsYou see the plan and the total first. Autopilot has a per-listing cap that pauses rather than overspends.
FAQ

About BOSS.

BOSS is the agent — you describe an outcome and it plans and runs everything. Create AI is the manual arsenal — you pick one of the 52+ engines and drive it yourself. Studio is simply the room both live in.

Creator gets 10 BOSS runs a month. Agent, Pro and Team are unlimited — the only limit is your credit balance, and BOSS shows you the cost before every run.

Yes. You can stop at any point and you’re only charged for the steps that completed. Failed steps refund automatically.

Yes — give it photos, a raw drone clip, or just an address. The link is the fastest path because it pulls beds, baths, square footage and lot size for you.

No. BOSS does the hours; the courses teach the eye. Members who’ve done the courses get noticeably better results because they know what to ask for.

Stop clicking through tools. Just tell BOSS.

BOSS™ — one link in, a campaign out — Reel Estate Boss®