← Glossary
Editing & Social
Reach vs Impressions
Reach = unique humans who saw it. Impressions = total times it was shown, repeats included. Impressions running well above reach means people are rewatching — a strongly positive signal.
Compare reels by reach; diagnose retention by the impressions-to-reach ratio.
Why it matters for your listings
Knowing which number to read stops you from killing formats that were quietly working — and from doubling down on one-view wonders.
Related terms