← Glossary
Editing & Social
CTA (Call to Action)
The specific next step you ask a viewer to take: "DM me TOUR," "Save this for your search," "Full video on my profile." One per video, stated plainly.
Weak content asks for nothing; desperate content asks for five things. Confident content asks for exactly one.
Why it matters for your listings
Views without a next step are entertainment. A single clear CTA is what turns a reel into a lead source you can measure.
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