← GlossaryFilmingRelated terms
POV
Point-of-view framing — shooting (or captioning) so the viewer experiences the scene as themselves: "POV: your Saturday morning if you lived here."
POV works because it skips persuasion and goes straight to imagination — the viewer casts themselves as the buyer.
Why it matters for your listings
Buyers don’t purchase square footage; they purchase an imagined life. POV framing hands them that imagination pre-loaded.