← Glossary
Camera & Exposure
LUT
Look-Up Table — a preset color transformation you drop on footage. Technical LUTs convert LOG to normal color; creative LUTs apply a "look" (warm film, crisp editorial) in one click.
A consistent LUT across every listing video is the cheapest form of visual branding there is.
Why it matters for your listings
When all your reels share one look, your feed becomes recognizable in the scroll — the visual equivalent of a logo.
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